I’m a purpose-driven, hybrid creative with an unhealthy devotion to food. Once upon a time, I studied architecture, then realised I was better at building brands than buildings. Since then, I’ve knocked about at Ogilvy UK and Pablo London. Years later, my dad still thinks I direct artists for a living and, honestly, I’ve given up trying to explain otherwise.

HI I’M FEI

Want to chat?* Drop me a line at: fyawaller@gmail.com.

*If small talk terrifies you, here are some icebreakers to get that email rolling:

  1. Is brunch just overpriced breakfast that gets really good PR?

  2. Does the world really need another “What I Eat In A Day” post?

  3. Is ketchup technically a smoothie?

  4. Does sparkling water actually quench thirst or just bully your tongue?

  5. Is it ever okay to put ice in wine?

  6. Is instant ramen better than gourmet ramen at 2 a.m.?

  7. Do you eat your KitKat by snapping the fingers or monster-biting the whole bar?

  8. How big is a ‘medium onion’?

  9. Does matcha actually taste delicious, or are you just drinking grass?

  10. If you pour milk before cereal, are you a visionary or a criminal?