Come Build The Future
For the Osaka World Expo 2025, we created a GREAT campaign celebrating how small ideas from the UK blossom into brilliance. From film to technology, these stories captured the spirit of British invention and invited Japan to join us in shaping the future. Inspired by the theme of building, we drew on the art of Japanese origami to craft animations of delicate paper boxes, continually stacking to form a larger, ever-growing world.
“In the UK, a sketch can become an entire world”
‘In the UK, a car for the road becomes F1 technology”
“In the UK. wind can power a nation”