Dr Pepper Valentines Day

Dr Pepper believes that when it comes to romance, weird is where the magic happens...

Dr Pepper’s new and romantically inclined persona, Dr Lurve, is setting out to help Gen Z break the ice with their crush. Taking inspiration from our furry and feathered friends across the animal kingdom, let’s lift the lid on tried and tested ways to get noticed and make a lasting impression.

Silver FAB Award winner

We sponsored Love Is Blind…

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Created weird animations…

Partnered with Tinder to create a Dr Pepper dating profile…

And to generate more PR, we created Dr Pepper ‘Canderwear,’ Valentines Day cards, coasters and made it into the newspapers…

And created a huge Dr Lurve office, where people were able to receive weird love advice from our Doctor himself.

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