Slam Happy
The Australian Open -fondly known as ‘The Happy Slam’ - and Nike’s tennis athletes are bound by a shared spirit: their deepest joy lies in the relentless pursuit of excellence. For this campaign, we subverted The Happy Slam by channeling the grit, intensity, and unwavering determination that define our players instead.
PITCH WIN.
We create an iconic branded t-shirt for our winning Nike athlete and Slam Happy branded tennis balls.
In tough moments, tennis players often use their towels to block out the crowd. Partner with our athletes, they’ll wear our branded towels over their faces to put smiles on peoples’ faces at the Happy Slam.
WINNER’S HAPPY PLACE
To celebrate the Happy Slam champion and the innovation of the Australian Open, we’ll create a 360° interactive visual of every point played.
Fans can explore the court in 3D, zoom in on key details, and relive the atmosphere through crowd, commentary, and the winner’s perspective.
SLAM HAPPY FEET
More Slam Happiness = More Discounts
Alcaraz expresses his emotions very openly on court - so let’s allow fans to have some fun and gamble on them. The limited-edition Nike Slam Happy trainer will drop in price with every smile Alcaraz shows but climb up with every frown. Buy in at the right moment, and cash in on his game.
